Privacy Policy
Who We Are
Our website address is: https://aerium.uk
What personal data we collect and why we collect
We are committed to protecting your privacy. Our Privacy Policy details how we will use that data and keep it safe. For all other information regarding our services please refer to the Terms and Conditions.
We collect data from you when you visit our website Aerium.uk. This data includes your name, email address, telephone number and delivery/billing address, your date of birth, and information regarding your browsing and shopping behaviour. Data is collected when you place an order, register with us, opt in to our marketing communications, browse our site, contact our enquiries team and use other services offered by our site. The data we collect is used to take your order, process payment and deliver your purchase to you.
We must have a valid reason for processing your personal data and we may not collect, store or use data about you that is not compatible with that reason. There are four valid reasons for our use of your personal data: Performance of a Contract, our Legitimate Interests as a business, a Legal Obligation we are required to follow and Consent which you provide to us.
If you have given your consent to our use of your personal data, you are entitled to withdraw this consent at any time.
The legal obligations and reasons for collecting and processing data is detailed below.
CONTRACT:
When you purchase a product from our websites we ask you for the personal data necessary to allow us to fulfil our contract with you including despatching your item and taking payment from you. Your personal data will also used to manage your requests for customer service.
Personal Data Processed:
Contact details (name, address, postcode, phone number), financial details (credit and debit card details etc), delivery address.
REGISTRATION:
When you register on the website or convert your guest account to a registered account we ask you for the personal data necessary to allow you to benefit from services reserved to registered users.
Personal Data Processed:
Name, email address, date of birth, and other personal preferences.
CONSENT:
Purpose:
For Aerium UK direct marketing by email.
Personal Data Processed:
Name, email address, browsing and purchase history, date of consent.
Purpose:
Push notifications via our website to offer goods and services that may be relevant to you. These can be configured in the settings of your device or browser.
Personal Data Processed:
Products purchased, viewed, or placed in cart, name, device ID or IP address; language used to navigate and version of your use (country); information on the device and browser you use; date and time when you provided consent to receiving web push notifications; date of creation of the account; date of last visit to our site.
Purpose:
When you receive email marketing communications from us after entering a competition run by one of our ourselves or affiliate partners.
Personal Data Processed:
Name and email address.
Purpose:
When you have signed up to take part in our market research programmes.
Personal Data Processed:
Name, email address and dependent upon the type of research, other relevant information, for example age or place of domicile may also be collected.
Purpose:
When we have a service message we need to send you via email confirming your order or returns or informing you of any changes that might affect your order, our service to you or changes to terms and conditions
Personal Data Processed:
Email address and engagement with email and its content.
Purpose:
We may use your data to establish or exercise our legal rights or to defend against any legal claims.
Personal Data Processed:
Identification data and other personal data that may be relevant to the specific legal claim.
LEGAL OBLIGATION
Purpose: When you make a purchase on our website, we are required to process your personal data to meet our legal obligations in accordance with the tax provisions and other statutory rules which apply.
Personal Data Processed: Contact details and details of your financial transaction with us.
Purpose: When we process your information in response to you exercising your data subject rights.
Personal Data Processed: Name, contact information, purchase history, other information you have specifically requested.
Comments
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Media
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Cookies
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
To analyse the performance of product ranges, anticipate market trends and monitor website and App visitor behaviour patterns using third party services such as Google Analytics
Personal Data Processed: Internet log information that is anonymized, so that individuals cannot be directly identified
To understand customers’ patterns, their needs, the products and services that they are interested in, we analyse shopping histories, browsing histories, customer demographics and market research information. In this way, we identify customers’ groups or segments who display similar behavioural patterns.
This helps us to offer an enhanced customer experience and to provide relevant products, personalised services and offers, and to better manage customers’ relationships. It also helps us tailor the marketing that individuals receive in our marketing messages or are shown on our website and social media.
Personal Data Processed: Customer ID, e-mail address, browsing data, IP address, order history, products added to wish list or basket, age, gender, physical address, market research information such as attitudes to fashion, service needs and clothing spend.
Who we share your data with
If you request a password reset, your IP address will be included in the reset email.
Your personal data will be processed by the internal staff of Aerium UK, who are authorised for this processing.
Your personal data will also be transmitted to third parties that we use to provide our services; these parties may only use your data for the exact purposes that we specify in the contract with them.
The third parties in question belong to the following categories:
Companies such as payment service providers that help us to process your order.
Companies that help us to deliver your purchases such as couriers and parcel delivery companies who deliver your goods and act as Data Controllers for the duration of the delivery process.
Professional service providers, such as email delivery suppliers, IT software providers, marketing and research agencies, analytics companies and website hosts who help us to run our business.
Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud.
Governmental bodies and regulators to comply with our legal obligations.
Aggregated data that does not identify individuals is shared with internal teams, relevant service providers and brand partners for business planning purposes
How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
We keep your personal data for a limited period of time. The specific retention period will vary according to the reason for processing your personal data. After this period, your data will be permanently erased or otherwise irreversibly rendered anonymous.
What rights you have over your data
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
You have the following rights under data protection law:
The right to request a copy of the personal data that we hold about you.The right to ask us to correct any inaccuracies in the personal data we hold about you.
The right to withdraw your consent to marketing.
The right to object to our processing of your personal data on the basis of our legitimate interest.
The right to request the deletion of your personal data in certain circumstances.
The right to data portability to transfer your data to another entity.
The right related to automated decision making including profiling. We use profiling to make relevant and tailored recommendations to you. We do not use automated decision-making processes that would have a potentially damaging effect on you. But if we did, you have the right to obtain human intervention, express your point of view, obtain an explanation of the decision and challenge it.
To exercise any of these rights, contact us
Where we send your data
Visitor comments may be checked through an automated spam detection service.
Additional information
We keep our Privacy Policy under regular review in order to reflect changes in our services and in privacy regulation. This Privacy Policy was last updated on September 18 2022.